REPLEAT began as the visionary final thesis project of the founder, Nicharee. Driven by a deep commitment to original design and continuous experimentation, she began collecting leftover polyester fabric to explore new methods of elevating the material. Through many testing, she discovered that an artisan pleating technique was the ultimate way to enhance the fabric natural qualities, perfectly blending form and function. 

A year after graduating, Nicharee launched her debut collection to an overwhelmingly positive reception. This early success inspired her to leave her full-time career to focus entirely on nurturing and expanding her brand. Since then, she has introduced several iconic silhouettes, most notably the signature Hobo and Bucket bags. Today, REPLEAT has evolved into a prominent label, boasting multiple retail locations across Thailand while reaching a worldwide online boutique.

Born and raised in Bangkok, Nicharee’s creative journey began in childhood. Every day after school, she would retreat to her favorite corner to draw whatever inspired her that day, a daily ritual that became her "little happiness" and cemented a lifelong love for fine art. She later pursued her passion formally, studying Architecture and Industrial Design at King Mongkut's Institute of Technology Ladkrabang. It was there that REPLEAT was born, originally serving as her final thesis project.

A year after graduating, Nicharee brought her first official collection to a Thai design fair. The unexpectedly overwhelming response gave her the confidence to leave her full-time job, allowing her to pour all her passion, energy, and vision into building REPLEAT into the brand it is today.

After Lee established Repleat for almost 2 years, she decided to push her brand to grow even further by joining the competition “Vogue Who’s On Next” in 2018 which gathers all the potential Thai designers who are passionate about both fashion and business management. Finally, Lee was able to achieve the first prize in this competition and became the winner of Vogue Who’s On Next 2018 with her fashion show theme.